Received: 29 February 2024
Under the FOI scheme I wish to make the following request for information in relation to the costs of creating and publishing the CEO direct you tube video. For clarity and to be sure that it is understood the matter that I am referring to please find the link to the item:
1. Please provide details of all costs incurred (including costs relating to Ian Collins, services of any 3rd party media advisor, translations fees and any associated costs) incurred by PFEW in the making and publishing of this video.
2. What budget did this spending come from and who authorised the expenditure.
3. What is the forecast expenditure and budget for future CEO direct videos.
4. Please could it be ensured that in any future videos, the title 'Chief Executive' is spelt correctly.
Responded: 28 March 2024
RESPONSE 1
The total cost for the CEO Direct video was £4,642 (inclusive of VAT).
RESPONSE 2
Following feedback from the membership and other key stakeholders, the expenditure was considered to be necessary with a view to improving communications and transparency in respect of the management of the PFEW. The spending comes from the PFEW HQ budget and is authorised by the CEO.
RESPONSE 3
The CEO Direct videos are part of an occasional series, part of a wider set of communications and as such there is no fixed number planned and therefore no fixed budget.