Cosmetic campaign badged 'damaging and distasteful'
01 June 2018
PFEW Chair Calum Macleod
British Cosmetic Company ‘Lush’ have launched a damaging and distasteful campaign claiming to unravel the truth of undercover policing.
In a statement Calum Macleod Chair of the Police Federation of England and Wales, said: “The Lush advertising campaign is offensive, disgusting and an insult to the hard work, professionalism and dedication of police officers throughout the UK.
“I cannot believe that someone, somewhere, actually thought this campaign was a good idea. All it serves to do is to criticise police officers and encourage an anti-police sentiment. Police officers already face enough abuse from those who break the law and are a menace to society, without the need for a cosmetic company to start putting the boot in too.
“I understand that there have been complaints to the Advertising Standards Authority, who will look in to the matter. However, I hope that Lush will have the good sense to realise they made a mistake; that they stop trying to defend an indefensible campaign, and they apologise to police officers and their families for the offence this poorly judged PR campaign has caused.
“I urge the management at Lush to come to their senses and retract this campaign and the offensive materials plastered in the windows of their stores – no doubt the company will have many employees who have friends and family in the service and I urge them also to act now and hold their bosses and the company to account.
“I also encourage them and the public to show their support by backing our ‘Believe in Blue’ campaign which celebrates British policing and the true value police officers bring to society.”
The Police Federations representing England and Wales, Scotland and Northern Ireland have joined forces to write an open letter to the Advertising Standards Authority to ask them to take action.