Believe in Blue - Celebrating British policing

Believe in Blue is a campaign to highlight and celebrate why British policing is the best in the world and reinvigorate public support for police officers.

Update 14 December: Thanks to everyone who supported our Thunderclap which went live at 12pm today - more than 2,000 people and organisations signed up which meant the message 'I'm saying thank you to the police officers who protect us 24/7. I #BelieveinBlue' reached more than 1.3 million people! This has helped create a huge surge of support for our police officers who do an amazing job keeping us safe at Christmas time and all year round. If you're not sure, a Thunderclap is a social media technique which acts as a microphone, amplifying a social media message via social networks.

In its first six months the Believe in Blue campaign has delivered a swell of recognition for the work of police officers around the country, underlining the reality of everyday police work since its April launch.

Steve White, Chair of the Police Federation of England and Wales said: “Being a police officer is undoubtedly one of the toughest jobs around; much more than a job it’s a way of life.

“Believe in Blue lets us share positive stories and talk about the fortitude and many acts of heroism by our officers, which largely go unmentioned. We know the vast majority of the British public are behind their police officers, and we are asking them to support us as we continue to be a strong, united and credible voice of policing in England and Wales.”

A targeted cinema advertising campaign, aired across 515 screens and seen by over a million people, used powerful film footage to demonstrate how the actions of the police have made life better for individuals and communities covering issues, including domestic violence and community relations.

Screenshot from Believe in Blue story page

The Believe in Blue story page

Away from the big screen the Believe in Blue Facebook page and Twitter feed, which have reached over 1.4 million people to date, share videos and highlight real time stories about the brilliant and brave work that police officers do, day in and day out. From helping to deliver a baby, saving a member of the public from a car wreckage or finding a 98 year old’s lost house keys, these stories demonstrate that for serving police officers, no two days are ever the same.

And when it comes to sharing messages of support, the Facebook page and Twitter feed are filling up with comments and personal experiences from the public and the police.  There is a growing swell of support for the campaign, which has over 6,000 Facebook likes and more than 1,500 Twitter followers so far. In fact nearly 100 personal stories have been added to the Believe in Blue website since the campaign launched, which have been viewed by nearly 32,000 people.

Join the campaign on Twitter @BelieveinBlueUK and Facebook #BelieveinBlue









Stills from the Believe in Blue videos showing just some of the roles police officers carry out: